Rebranding the Nuthouse
Rebranding the Nuthouse
Rising from the Ashes: The Phoenix Pub Unveils Its Stunning Rebrand by Your Local Sign Maker
Eastbourne is buzzing with the exciting news of a local favourite undergoing a fantastic transformation! The much-loved Nuthouse Pub has officially spread its wings and emerged as the vibrant new Phoenix Pub, and YLSM was thrilled to play a key role in bringing this fresh vision to life.
Rebranding:
Jeff, the owner of the newly christened Phoenix Pub, felt it was the perfect time for a change, seeking a revitalised identity that would resonate with both loyal patrons and new visitors. He entrusted the expertise of YLSM to handle the complete rebranding of the pub’s visual presence, from striking exterior signage to welcoming internal details.
Our team at YLSM embarked on this exciting project, starting with the design and installation of a brand new main sign that truly captures the spirit of the Phoenix. Crafted using durable and sleek dibond panels, the main sign provides a modern and robust canvas. We then applied a vibrant digital print to showcase the new Phoenix Pub branding.
Di-bond (aluminium composite panels)
To add a touch of depth and sophistication, we meticulously CNC cut the lettering for the pub’s name. We then fitted each letter with locators and carefully placed it onto the dibond panels. This clever technique creates a captivating 3D effect, making the pub name literally stand out and catch the eye of passersby.
Frosted Vinyl:
The rebranding extended beyond the main sign. The team also gave The Phoenix Pub’s windows a stylish makeover by applying frosted vinyl. This material provides a touch of privacy while still letting natural light filter through. To add a subtle yet effective branding element, they expertly cut the pub’s name and potentially other key information out of the frosted vinyl, achieving a clean and professional look.
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No traditional pub is complete without a classic hanging sign, and The Phoenix Pub is no exception. YLSM designed and installed a brand new hanging swing sign, ensuring it’s both eye-catching and in keeping with the pub’s fresh identity. This traditional element adds a welcoming touch and further reinforces the new name.
Finally, to ensure the rebranding was consistent throughout the premises, YLSM also designed and installed various internal signs within the pub. These could include wayfinding signage, directional signs, or even decorative elements that tie into the new Phoenix theme, creating a cohesive and immersive experience for customers.
The transformation of The Nuthouse into The Phoenix Pub is a fantastic example of how effective signage can breathe new life into a business. Jeff’s vision for a fresh start has been brilliantly executed by the team at YLSM, creating a visually appealing and welcoming environment for everyone.
We at YLSM are incredibly proud to have been a part of this exciting rebranding journey for The Phoenix Pub. We wish Jeff and his team all the very best in this new chapter!
